Moss Bros Group

Client:
Moss Bros Group

Project:
Retail Brand Identity
Blazer
Savoy Taylors Guild

Components:
Brand positioning
Shopping repertoires
Brand logotypes and devices
Level variant (STG)
On-garment labelling
Product packaging


Moss Bros are the leading menswear fashion retailer in the UK. We were asked to define brand positioning and consumer profiles for their four 'own brands' including definition of each one's competitive set. Subsequently, we created new retail brand identities for two of them: Blazer and Savoy Taylors Guild. Both are well-known UK brands in ther own right. Blazer has enjoyed an enviable reputation for aspirational contemporary menswear design over the years and STG, founded in 1906 and with its own flagship store in London, is a high value, premium tailoring brand. At the end of the creative project we designed visual usage guidelines and standards for each.